Technical SEO Learning Program
We've built this program around what actually matters in technical SEO work. Not theory for theory's sake—but the skills you'll use when you're troubleshooting crawl issues at 2am or explaining site architecture to stakeholders who just want to see traffic go up.
Starting in August 2026, we're running our sixth cohort. The format's evolved since we launched in 2023, mostly because our students kept telling us what worked and what didn't.
How We Actually Teach This
Five years ago, when we started doing technical SEO audits for Bulgarian e-commerce sites, we noticed something. The usual resources—even the good ones—didn't quite match what we encountered daily. So we started documenting our approach.
Problem-First Learning
Each module starts with a real issue we've faced. Like the time an entire product category disappeared from search because someone added a single line to robots.txt. You'll see the problem, work through debugging steps, and understand why the solution matters beyond just "fixing it."
Your Own Audit Project
By week three, you'll choose a site to audit throughout the program. Could be your employer's site, a side project, or a business that's agreed to let you poke around. You'll present findings in week eleven—not to us, but to your classmates who'll ask the questions you didn't think of.
Practical Tool Proficiency
We use Screaming Frog extensively. Also Google Search Console, though that feels obvious. You'll get comfortable with log file analysis because sometimes that's the only way to figure out what's actually happening. Chrome DevTools for understanding rendering issues. Nothing fancy—just the tools that solve problems.
What You'll Work Through
Twelve weeks, split into modules that build on each other. We've tried different sequences over the years. This order seems to work—starting with how search engines see sites, then moving into the specifics of making them crawlable, indexable, and eventually rankable.
Crawling Fundamentals
How Googlebot actually moves through your site. What affects crawl budget. Why some pages get visited daily while others sit for months.
- Robots.txt configuration and testing
- XML sitemap optimization
- Crawl budget management
- Server response codes
Site Architecture
Building navigation and internal linking that makes sense to both users and search engines. We'll look at sites that do this well and others that definitely don't.
- URL structure planning
- Internal linking strategies
- Breadcrumb implementation
- Pagination handling
Rendering and JavaScript
This module's newer—added in 2024 when we realized how many sites were having issues with JavaScript frameworks affecting visibility.
- Client vs server rendering
- Mobile rendering diagnostics
- JavaScript SEO challenges
- Core Web Vitals impact
Structured Data
Schema markup that actually serves a purpose. Not just adding markup because you can, but understanding what helps and what's just noise.
- JSON-LD implementation
- Product schema for e-commerce
- Local business markup
- Testing and validation
International SEO
Particularly relevant for Bulgarian businesses serving regional markets. Hreflang, ccTLDs, subdirectories—when each approach makes sense.
- Hreflang implementation
- Multi-regional targeting
- Language handling
- Geo-targeting setup
Migration Planning
Because eventually you'll be involved in a site migration. They're stressful enough without also losing half your organic traffic.
- Pre-migration audits
- Redirect mapping
- Post-launch monitoring
- Rollback procedures
Where Students Go Next
We stay in touch with most graduates. Not in a formal way—just occasional messages when they hit interesting problems or want to share wins. Here's what happened with Teodora, who completed the program in early 2024.
Starting Point - March 2024
Teodora joined our spring cohort working in content marketing for a Plovdiv-based software company. She understood content strategy but felt limited when developers asked technical questions about page performance or indexing issues.
During Program - April-May 2024
Her audit project focused on her company's documentation site—thousands of pages with inconsistent structure. By week eight, she'd identified why certain help articles weren't ranking despite strong content. It came down to internal linking and some redirect chains from an old domain migration.
First Application - June 2024
She presented her findings to the development team. They implemented her structural recommendations over two months. Not everything—some changes required more resources than available—but the major issues got addressed.
Six Months Later - December 2024
The documentation site's organic traffic had grown substantially. More importantly, Teodora had transitioned into a hybrid role—still creating content but now also handling technical optimization across their web properties.
Current Status - Early 2025
She's now leading SEO strategy for a product launch targeting regional markets. Still messages occasionally with questions about specific implementation details—which honestly makes us happy. Nobody knows everything, and knowing who to ask is half the skill.
